Abbvie Booth
visual design / booth design
Skyrizi and RINVOQ aren’t just treatments—they’re game changers in the fight against plaque psoriasis and atopic dermatitis. Skyrizi, a subcutaneous injection, takes on psoriasis with precision, while RINVOQ, an oral medication, brings relief to those battling eczema. Both are designed for effectiveness, safety, and convenience, giving patients the confidence to take control of their skin.
The main visual blends brand colors with symbolic elements like sunglasses—a nod to protection and safety. But it’s not just about shielding, it’s about owning your radiance. With healthier skin, patients can step out feeling empowered, beautiful, and unstoppable.
Brand Colors
Protection
Confidence
For the second version, we turned up the energy with a bold sports theme. Picture an athlete—driven, resilient, pushing forward no matter the challenge. That’s the mindset we wanted to inspire in every patient.
The slogan “Nothing is Everything” isn’t just a phrase—it’s a mentality. At the heart of the visual, a central figure is surrounded by vibrant beams of brand-colored light, symbolizing transformation and strength. This isn’t just about treatment—it’s about stepping into a stronger, more confident version of yourself.
Brand Colors
Neon Lights
Courage
